We transform African excellence into unforgettable public experiences.
OVERVIEW
The Directorate of Events, Media & Public Affairs serves as the public-facing engine of the Africa Book of World Records (ABWR). It is responsible for shaping the institution’s voice, visual identity, public image, and engagement across Africa and the world.
This Directorate translates ABWR’s mission into powerful experiences, stories, and campaigns that elevate African achievements to a global audience through events, media content, communications, and strategic public engagement. It is where record-breaking moments become global headlines, where African legacies are broadcast to the world, and where ABWR’s impact connects with millions.
MANDATE
1. To plan, execute, and amplify public events that celebrate African excellence.
2. To tell compelling human stories through world-class media and creative productions.
3. To manage ABWR’s public image and strengthen its perception across the world.
4. To build public trust and deepen engagement with stakeholders, youth, media, and communities.
5. To serve as the voice of ABWR, consistent, authoritative, and inspiring.
CORE RESPONSIBILITIES
1. Event Planning & Management
Designing and delivering high-impact events such as:
a. world record attempt events
b. legacy exhibition showcases
c. summits, festivals, and conferences
d. campus tours and public dialogues
e. media unveilings and press launches
f. anniversaries, private or public events, etc.
2. Live Record Attempt Coordination
a. Pre-event briefings and safety protocols
b. On-site coordination with adjudicators
c. Technical and logistical support
d. Media management for live events
f. Broadcast and livestream integration
3. Media Relations & Public Communications
Responsible for:
a. press releases
b. media kits
c. interviews and spokesperson briefings
d. crisis communication
e. continental and global media partnerships
4. Content Creation & Media Production
The Directorate operates a full media studio, producing:
a. documentaries
b. short films
c. interviews
d. photo essays
e. creative campaigns
f. social content
g. digital storytelling
5. Public Affairs & Strategic Engagement
Engaging with:
a. governments
b. institutions
c. youth communities
d. cultural leaders
e. press and creative industry players
f. influencers and ambassadors etc.
6. Brand Management and Audience Strategy
The Directorate protects ABWR’s brand by:
a. crafting visual identity and messaging
b. managing digital presence across platforms
c. conducting audience research
d. coordinating public campaigns
e. elevating ABWR’s credibility and emotional resonance
DEPARTMENTS AND UNITS
1. Department of Event Planning Management
a. Event Design and Logistics Unit: they plan high-impact events and ensures operational efficiency.
b. Live Record Coordination Unit: they handle on-site world record attempts, adjudicators, and logistics.
c. Safety and Risk Management Unit: they ensure safety compliance at all events.
2. Department of Media and Communications
a. Content Production Unit: they produce videos, documentaries, photograph, and press materials.
b. Public Relations and Media Relations Unit: they manage press releases, interviews, and media partnerships.
c. Digital and Social Media Unit: they oversee online storytelling, campaigns, and audience engagement.
3. Department of Public Engagement and Outreach
a. Community and Campus Engagement Unit: they run youth programmes, educational tours, roadshows etc.
b. Festival and Exhibition Unit: they coordinate signature festivals, exhibitions, cultural showcases, etc.
c. Stakeholder Relations Unit: they manage partnerships with government, NGOs, corporates,, etc.
PROGRAMMES & SERVICES
1. ABWR Legacy Festival
A signature multi-day festival featuring:
a. exhibitions
b. screenings
c. panel discussions
d. cultural performances
e. record showcases
f. legacy storytelling etc.
2. Traveling Roadshows and Pop-up Exhibitions
Bringing African excellence directly to:
a. universities
b. cities
c. cultural centres
d. diaspora communities
3. African Excellence Documentary Series
Premium video stories featuring:
a. extraordinary Africans
b. forgotten icons
c. historical breakthroughs
d. cultural treasures
e. world record journeys
4. Public Lectures & Campus Tours
Interactive engagements that inspire young Africans with:
a. stories of innovation
b. traditional heritage
c. modern breakthroughs
d. motivational discussions
e. live demonstrations
5. Media Engagement Services includingpress conferences, feature story placements, collaborative productions with broadcasters, co-branded campaigns etc.
6. Social Media and Digital Storytelling Program
Curating such as viral storytelling, visual campaigns, educational content, legacy highlights, behind-the-scenes content etc.
FLAGSHIP INITIATIVES
1. African Excellence Documentary Studio i.e. ABWR’s home for premium video content and feature storytelling.
2. ABWR Legacy Festival e.g. the continent’s premier celebration of African excellence.
3. City-to-City Roadshow e.g. A traveling exhibition taking African stories to communities across Africa and the diaspora.
4. Voices of African Legacy Podcast such as long-form interviews with icons, culture bearers, and history-makers etc.
5. ABWR Global Media Desk i.e. a direct line for journalists, broadcasters, and communication partners.
STRATEGIC IMPACT
This Directorate ensures that the world:
1. sees Africa’s greatest achievements
2. hears the stories behind the records
3. connects emotionally with African excellence
4. engages with ABWR as a cultural and intellectual authority
TARGET AUDIENCES
1. media houses and broadcasters
2. public institutions
3. record applicants
4. filmmakers and creative storytellers
5. students and young innovators
6. corporate organizations
7. government agencies
8. festival organizers
WE ARE AVAILABLE!
Do you want ABWR to cover, document, or partner with your event?
Do you want to host a world record attempt, exhibition, or any project?
Contact our Directorate of Events, Media and Public Affairs to begin your journey.
Send a mail to us through any of these emails:
media@africaworldrecords.com
dempa@africaworldrecords.com
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